If you have been searching for a legitimate way to generate passive income online, chances are you have stumbled across two names more than once: Passive Income System 2.0 by Glynn Kosky and the eFarming Challenge by Igor Kheifets. Both promise financial freedom. Both are rooted in affiliate and email marketing. And both have attracted thousands of buyers worldwide.
But which one actually delivers, and which one pays more?
In this detailed comparison, you will get a clear, honest breakdown of everything that matters: the business models, the price points, the earning potential, the pros and cons, and ultimately, which program is the better fit depending on your goals. Whether you are a complete beginner looking for your first dollar online or an intermediate marketer ready to scale, this guide will save you hours of research and help you invest your money wisely.
Heads up: This post contains affiliate links. If you decide to purchase through them, we may earn a small commission at no extra cost to you. We only recommend programs we have thoroughly researched. You can check out the Passive Income System 2.0 here or explore the eFarming Challenge here, but read this full review first so you can make a fully informed decision.
1. Passive Income System 2.0 vs eFarming Challenge at a Glance
Before we dig into the details, here is a quick side-by-side snapshot of the two programs:
| Feature | Passive Income System 2.0 | eFarming Challenge |
|---|---|---|
| Creator | Glynn Kosky | Igor Kheifets |
| Core Method | Affiliate marketing + DFY funnels | Email list building + solo ads |
| Price | Low entry (front-end + OTOs) | $197 (challenge) / $997 (full course) |
| Experience Required | None — beginner-friendly | None — open to all |
| Time Commitment | Minimal once set up | 30+ min/day during 30-day program |
| Done-For-You Elements | Yes — funnels, emails, campaigns | Partial — templates and swipe files |
| Traffic Method | Multiple channels | Solo ads primarily |
| Income Timeline | Fast (claims first commissions quickly) | 30-day structured plan |
| Refund Policy | 30-day money-back guarantee | 14-day refund / performance guarantee |
| Best For | Beginners wanting plug-and-play income | Those serious about email marketing as a skill |
2. What Is Passive Income System 2.0?
Passive Income System 2.0 is a comprehensive affiliate marketing training program and done-for-you (DFY) business system created by Glynn Kosky, a multi-seven-figure internet marketer based in London with over a decade of experience in the digital marketing industry. His online courses and programs have collectively generated more than $20 million in sales.
At its core, PIS 2.0 is described as a “zero-cost, 3-step passive income system.” It is built around affiliate marketing, email list building, and done-for-you funnels that handle the selling and automation for the user. The goal is to allow someone with absolutely no prior experience or technical skills to launch income-generating campaigns quickly, without building a product, a website from scratch, or running customer service.
The program is divided into 12 modules covering everything from choosing the right niche and setting up automated email sequences to promoting high-converting affiliate products and scaling earnings. What separates it from many other courses is the heavy emphasis on done-for-you assets: pre-built landing pages, email swipe files, and curated lists of proven affiliate offers that Glynn himself promotes.
Additional upsells (OTOs) unlock advanced traffic strategies, additional DFY campaigns, one-on-one coaching, and full reseller rights, giving users the option to sell the system itself and keep 100% of the profit.
Who Is Passive Income System 2.0 Best For?
- Complete beginners with zero marketing experience
- Stay-at-home parents who need a flexible income stream
- Busy professionals looking for a side hustle with minimal setup
- Retirees seeking to supplement their pension or savings
- Anyone who wants a plug-and-play system without technical complexity
3. What is the eFarming Challenge?
The eFarming Challenge was created by Igor Kheifets, a well-known figure in the email marketing space who has been in the industry since around 2012 and built the popular “List Building Lifestyle” brand. Igor coined the term “eFarming”, short for email farming, to describe the process of building a database of subscribers and monetizing that list through affiliate promotions sent directly to inboxes.
The analogy is deliberately agricultural: you plant seeds (subscribers), tend your list over time, and harvest income through targeted email campaigns. The eFarming Challenge is Igor’s structured program, available as a 30-day challenge for $197 or as the full course for $997 — that walks users through every step of building this kind of semi-passive email-based affiliate business.
The program teaches three core skills: building an email list, driving traffic through solo ads (paying for clicks from other people’s email lists), and monetizing that list with affiliate products. Daily training videos and tasks are paced over 30 days, and the platform includes email templates, swipe files, and bonus material. Igor claims the total value of the bonus package alone exceeds $48,000.
The key thing to understand about eFarming is that it teaches a genuine, skill-based business model. Email marketing is a multi-billion-dollar industry that has been around for decades. Igor’s system simply provides a structured, opinionated way into it. However, success requires ongoing ad spend, typically $100 to $500 per month for solo ad traffic, in addition to the course fee.
Who Is the eFarming Challenge Best For?
- Beginners interested in learning email marketing as a real, transferable skill
- Intermediate marketers who want a structured 30-day accountability program
- People are comfortable with ongoing ad spend to scale their email list
- Entrepreneurs looking for a long-term, asset-based business model
- Those who want a coach-driven, community-supported learning environment
4. Key Differences Between the Two Programs
Difference 1: Business Model Philosophy
Passive Income System 2.0 is designed with maximum automation in mind. The done-for-you funnels, ready-to-deploy campaigns, and pre-vetted affiliate offers mean you are largely operating within a framework Glynn has already built. It is ideal if you want to start earning quickly without spending months developing a skill set from scratch.
eFarming Challenge is more focused on teaching you a replicable skill, specifically, how to build, manage, and monetize an email list as a long-term digital asset. The 30-day challenge format keeps you accountable, but the real payoff comes after you have internalized the method and can execute it independently at scale.
Difference 2: Traffic Strategy
Passive Income System 2.0 covers multiple traffic channels, including organic and paid methods, giving users more flexibility in how they drive visitors to their affiliate offers.The
eFarming Challenge is heavily centered on solo ads, a paid traffic method where you purchase clicks from established email lists. This is fast and targeted, but it does mean your monthly operating costs can range from $100 to $500 or more as you grow. Solo ads traffic quality can also vary significantly depending on the vendor you choose.
Difference 3: Speed to First Commission
Passive Income System 2.0 is built for quick wins. The done-for-you elements mean many users report seeing their first commissions relatively fast, often within the first week or two of launching their campaigns.The
eFarming Challenge follows a more structured timeline. The 30-day program is designed to help you reach your first commission and first 1,000 subscribers in a month, but results are directly tied to your ad budget and how diligently you follow the daily tasks.
5. Feature-by-Feature Comparison
Training Quality and Depth
Passive Income System 2.0: Offers a 12-module video course designed to be beginner-friendly from day one. Modules are well-structured and cover both foundational concepts and advanced tactics. Includes PDF guides, checklists, and case studies showing real-world success stories.
eFarming Challenge: Delivers over 100 video lessons paced across 30 days. Videos are straightforward, clear, and easy to follow, even for non-technical users. The structured daily task format keeps learners progressing instead of getting stuck in “learning mode” without taking action.
Our take: Both programs deliver solid training. PIS 2.0 gives you more flexibility, while eFarming’s daily structure provides stronger accountability for people who tend to procrastinate.
Done-For-You Assets
Passive Income System 2.0: This is where PIS 2.0 genuinely stands out. Users receive instant access to proven funnel templates, high-converting landing pages, thank-you pages, review pages, and a curated list of pre-vetted affiliate offers. Glynn’s network even provides expedited approval to promote high-ticket products — a significant advantage for beginners who often struggle to get approved on platforms like ClickBank or JVZoo.
eFarming Challenge: Includes email swipe files, squeeze page templates, and done-for-you affiliate promotions. However, the emphasis is more on teaching you to customize and own these assets rather than simply deploying Glynn’s pre-built system.
Our take: PIS 2.0 wins on done-for-you content, which is a major time-saver for beginners. eFarming builds more of your own independent infrastructure.
Community and Ongoing Support
Passive Income System 2.0: Includes access to a private Facebook group and a responsive support team. Users report fast response times from the customer service team. One-on-one coaching is available through OTO upgrades.
eFarming Challenge: The private Facebook group and regular live Q&A sessions with Igor are consistently praised in user reviews. Participants appreciate having direct access to mentors. Igor himself maintains an active presence, which adds significant value for learners who benefit from community-based accountability.
Our take: The eFarming community has a slight edge in terms of direct mentor access and live interaction. PIS 2.0’s support is responsive but more transactional in nature.
6. Pricing Comparison
Pricing is one of the most critical factors for anyone deciding between these two programs, and the gap here is notable.
Passive Income System 2.0 has a low-barrier front-end entry price, making it accessible to people who are just starting and cannot commit to a large upfront investment. Optional OTO upgrades are available for those who want to accelerate results through advanced strategies, additional DFY campaigns, coaching, and reseller rights.
eFarming Challenge offers two tiers: the 30-Day Challenge alone for $197, or the full course bundle for $997. Beyond the course cost, users should budget for solo ad traffic, which typically runs $100 to $500 per month as a realistic operating expense once the program is underway. So the true first-year cost of eFarming can range from $1,400 to $7,000, depending on how aggressively you scale.
Which offers better value for money? If budget is tight, PIS 2.0’s lower entry price and extensive DFY materials represent exceptional value. eFarming at the $997 level is a more serious investment, but the skill-set you build — genuine email marketing expertise — is transferable to almost any online business model, which makes it arguably worth the premium for the right type of learner.
7. Earning Potential: Which One Pays More?
This is the question everyone really wants answered. Let us look at the realistic numbers.
Passive Income System 2.0 users have reported earnings ranging from a few hundred to several thousand dollars per month, depending on effort, traffic, and whether they invested in OTO upgrades. User testimonials mention figures as high as $5,000 monthly within six months of consistent use. Glynn Kosky himself has scaled to multi-seven figures using the same strategies he teaches.
eFarming Challenge claims that dedicated users can earn between $100 and $997.50 per day within 30 days. Some success stories are dramatic — one student reportedly earned $10,000 in three days using a large ad budget. The 301K Challenge variant sets a goal of $1,000 in 30 days. However, critical reviewers note that these represent the upper end of outcomes, not typical results. Average beginners should expect a few hundred dollars per month in the first few months, scaling up as their list grows.
The honest answer: Both programs have produced genuine income results for real users. Neither is a guaranteed get-rich-quick machine. Passive Income System 2.0 tends to produce faster initial results for beginners because of its done-for-you infrastructure. eFarming has higher ceiling potential for those who master the skill and invest heavily in list growth, but the path to that ceiling is longer and more capital-intensive.
8. User Experience and Learning Curve
Passive Income System 2.0 is designed to minimize friction at every step. The dashboard is clean and intuitive, giving users a progress overview, upcoming tasks, and easy access to all resources. Even users who describe themselves as “not tech-savvy” report being able to navigate the system confidently within a day or two of signing up.
eFarming Challenge is similarly accessible. The daily video format naturally prevents overwhelm — you are not dumped into 100 videos on day one. The pacing is widely praised by users who have tried other online marketing courses and found them disorganized or overly complex. The main friction point for many users is the psychological one: understanding that solo ads require upfront spending before income starts flowing back.
Both programs are genuinely beginner-friendly. The difference is that PIS 2.0 reduces the learning curve through automation, while eFarming reduces it through structured daily pacing.
9. Community and Support
Passive Income System 2.0 includes a private Facebook community, email support, and access to advanced coaching through premium upgrades. The support team is noted for quick response times, which matters when you are troubleshooting a campaign issue, and every day of delay costs you potential commissions.
eFarming Challenge offers a private Facebook group, regular live Q&A sessions with Igor Kheifets, and access to experienced mentors who provide personalized guidance. Igor’s active presence in the community and his reputation for transparency in an industry not always known for it add genuine credibility. Many user reviews specifically cite the community as one of the strongest aspects of the program.
If community and live mentorship are important to you, eFarming has a marginal advantage. Both programs provide adequate ongoing support for the typical learner.
10. When to Choose Each Program
Choose Passive Income System 2.0 if:
- You are a total beginner with zero marketing experience and want the fastest path to your first commissions
- You prefer done-for-you systems over building your own infrastructure from the ground up
- Your budget is limited, and you need a low-cost entry point with room to upgrade later
- You want to earn from multiple traffic channels rather than relying solely on paid solo ads
- You value maximum automation and minimal day-to-day involvement once the system is live
Choose eFarming Challenge if:
- You want to learn email marketing as a genuine, long-term skill that you own and control
- You are comfortable with ongoing ad spend and understand that solo ads require a testing budget
- You thrive with structured daily accountability and prefer learning in bite-sized increments
- You are interested in building a large, scalable email list as a high-value digital asset
- You value direct access to a mentor and an active community of fellow learners
11. A Third Option Worth Considering
Both Passive Income System 2.0 and eFarming Challenge are solid programs, but no single system is perfect for every person. If you want to explore additional angles on building passive or semi-passive income online, it is worth knowing about a few adjacent resources that complement what either program teaches.
For those interested in a high-ticket affiliate angle with serious network support, the Millionaire Partner System offers a proven high-ticket commission model with training and traffic included, and is a natural next step for anyone who wants to scale beyond standard affiliate commissions.
Whatever route you take, the core principle is the same: build a system, drive traffic to it, and let automation do the heavy lifting over time.
12. Final Verdict
After thoroughly researching both programs, here is the bottom line:
Passive Income System 2.0 is the better choice for absolute beginners who want a guided, done-for-you path to their first affiliate commissions with minimal technical overhead. Its low entry price, plug-and-play automation, and extensive pre-built assets make it the fastest route from zero to earning. If you want to get results quickly without spending months learning an entirely new skill set, PIS 2.0 is the more immediately accessible option.
eFarming Challenge is the better choice for people who are serious about building email marketing as a core business skill. If you are willing to invest both the course fee and an ongoing solo ads budget, and you commit to the daily 30-day structure, eFarming can produce scalable, growing income that compounds as your list expands. The higher cost and ongoing ad spend requirements mean it is better suited to people with a longer-term mindset and a modest operating budget.
The truth is that neither program will do the work for you. Both require commitment, consistency, and a willingness to test and iterate. What they provide is structure, proven frameworks, and the knowledge to avoid the costly mistakes most beginners make on their own.
If we had to pick one for a total beginner with a limited budget, start with Passive Income System 2.0. Use the done-for-you system to get your first commissions, build confidence, and generate initial revenue. Then consider investing in eFarming to layer a powerful email asset on top of your existing campaigns.
The two programs are not mutually exclusive — in fact, many successful marketers use both types of strategies simultaneously. The goal is to diversify your income streams, not pick just one and ignore the rest.
Ready to get started? You can access Passive Income System 2.0 here at the current discounted entry price, or join the eFarming Challenge here to start the 30-day email marketing program today.
Frequently Asked Questions
Is Passive Income System 2.0 a scam?
No. PIS 2.0 is a legitimate affiliate marketing training program created by Glynn Kosky, a credible internet marketer with a verifiable track record. It includes real training, real tools, and a money-back guarantee. As with any program, results depend on implementation.
Is eFarming Challenge a scam?
No. The eFarming Challenge is a legitimate course on email marketing created by Igor Kheifets, who has been in the industry since 2012. Email marketing itself is a well-established, billion-dollar industry. The system teaches real skills. Success depends on your effort, ad spend, and consistency.
How long before I make money with these programs?
With PIS 2.0, some users report seeing first commissions within one to two weeks of launching their done-for-you campaigns. With eFarming, the 30-day challenge is designed to produce your first commission and first 1,000 subscribers within a month, but this assumes you are actively running paid traffic during that period.
Do I need a website to use either program?
For Passive Income System 2.0, no, the DFY funnels mean you do not need to build a website from scratch. For eFarming, you will need a basic squeeze page (provided via templates) but no full website.
Can I do both programs at the same time?
Yes, and many experienced affiliate marketers would say that combining a done-for-you funnel system like PIS 2.0 with a strong email list built via eFarming methods is actually an ideal long-term strategy. Start with one, get comfortable, then add the other.
Affiliate Disclosure: This blog post contains affiliate links. If you click through and make a purchase, we may receive a commission at no additional cost to you. We only recommend products we have genuinely researched and believe provide real value. Always do your own due diligence before purchasing any online program.
